Privacy Policy
Last updated: 28 October 2025
Who we are
This Privacy Policy explains how we collect, use, and protect personal information at LIBERTY THE AGENCY LTD (“we”, “our”, “us”).
Company details:
LIBERTY THE AGENCY LTD is a limited company registered in England and Wales.
Company number: 14099498
Registered office: Unit 5 Ducketts Wharf, South Street, Bishop’s Stortford, CM23 3AR
Email: hello@libertytheagency.com
For data protection purposes, we are the data controller.
1. The information we collect
Information you provide to us
Name, contact details (email, phone number, address).
Talent and brand information (social media handles, bios, portfolios, audience insights).
Contracts, payment and invoicing details.
Communications sent to us via email, social media, or our website.
Creative materials (e.g., photos, videos, UGC, performance data, and professional profiles shared for representation or marketing purposes).
Information collected automatically
Technical data such as IP address, browser type, and browsing behaviour via cookies and analytics.
Engagement data from your interactions with our website and social media accounts.
Information from third parties
Publicly available data from social media platforms (e.g., Instagram, TikTok, YouTube).
Brand feedback, campaign analytics, and reports provided to us by clients.
Information from payment processors or analytics tools (e.g., Stripe, Google Analytics).
2. How we use your information
We use personal and professional data to operate and manage our talent representation and client services.
Purpose:
1.) Managing talent profiles, collaborations, and campaigns
2.) Communicating about opportunities, briefs, and agreements
3.) Processing payments, contracts, and invoices
4.) Promoting talent via our website, social media, or marketing materials
5.) Sharing campaign materials with approved brands for commercial use
6.) Analytics, reporting, and platform optimisation
7.) Compliance with legal or financial regulations
Lawful Basis:
1.) Contract / Legitimate Interests
2.) Contract / Legitimate Interests
3.) Legal Obligation / Contract
4.) Consent / Legitimate Interests
5.) Consent / Contract
6.) Legitimate Interests / Consent
7.) Legal Obligation
We do not sell or rent personal data.
3. Use of influencer and talent content
As part of our services, we may collect, store, and distribute content created by or featuring our talent (e.g., photographs, videos, written materials, or social media posts) to promote collaborations, campaigns, and brand partnerships.
We handle influencer and talent content as follows:
Usage consent – We only share or use content (including images, likeness, voice, or name) where the talent has provided consent or where this is part of a signed agreement.
Purpose limitation – Content will only be used for the purposes agreed (e.g., marketing, portfolio promotion, client presentations, or campaign delivery).
Rights and ownership – All intellectual property rights remain with the creator unless explicitly transferred under contract. We never claim ownership of influencer-generated content unless contractually specified.
Brand use – Brands and clients may receive copies of content solely for campaign purposes, in line with the influencer’s usage rights and duration agreed in writing.
Content protection – We take steps to prevent unauthorised use, copying, or misrepresentation of our talent’s content. We also support talent in enforcing their rights against misuse.
Takedown and data deletion – Talent may request removal of content we control (e.g., from our website or marketing channels) by contacting us at hello@libertytheagency.com
This ensures transparency, fairness, and legal protection for both our talent and our clients.
4. Who we share information with
We may share data with trusted third parties who assist in our operations, including:
Brands and clients for collaboration and campaign management.
Service providers (e.g., hosting, IT, CRM, and analytics platforms).
Professional advisers such as accountants, solicitors, or insurers.
Regulators or authorities if required by law.
All third parties process data under contract and in compliance with UK GDPR.
5. International data transfers
If data is transferred outside the UK, we ensure adequate safeguards through:
The UK International Data Transfer Agreement (IDTA), or
Standard Contractual Clauses (SCCs) approved by the ICO.
6. Data retention
We retain data only as long as necessary:
Talent and client records: for the duration of the relationship and up to 6 years thereafter.
Financial and invoicing data: 6 years (for HMRC compliance).
Enquiries, communications, and content consents: up to 24 months after resolution or campaign completion.
We securely delete or anonymise data when no longer required.
7. Your rights
You have the right to:
Access and receive a copy of your data.
Correct inaccurate information.
Request erasure where we no longer have a lawful basis to keep it.
Restrict or object to processing.
Withdraw consent at any time (for marketing or content use).
Data portability – receive a copy in a structured format.
Contact us at hello@libertytheagency.com to exercise these rights.
8. Cookies and website analytics
Our website uses cookies to improve functionality and understand site performance.
Essential cookies enable core features (e.g., forms, security).
Analytics cookies help us track visits and improve content.
You can manage cookie preferences via your browser or our on-site cookie banner.
We use trusted analytics tools (such as Google Analytics) that process anonymised data only.
9. Security
We take appropriate technical and organisational measures to protect personal data and digital content, including:
Secure hosting and encrypted data transmission (HTTPS).
Access controls and staff confidentiality obligations.
Regular data protection reviews and compliance training.
10. Updates to this policy
We may update this Privacy Policy from time to time to reflect changes in our operations or legal requirements. Updates will appear on this page with a revised “Last updated” date.
11. Contact us
For questions about this Privacy Policy or data protection, please contact:
LIBERTY THE AGENCY LTD
Unit 5 Ducketts Wharf, South Street, Bishop’s Stortford, CM23 3AR
hello@libertytheagency.com
Company No: 14099498